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COMPANY PROFILE OVERVIEW
Micro Star Software, founded in 1987 by Stephen Benedict, is a recognized leader in providing quality, value-added software for the consumer market. The company publishes, develops, and markets an extensive line of CD-ROM entertainment software titles under its Micro Star Brand Software and CrystalVision Brand Software lines. Micro Star is committed to creating premier consumer titles. Our internal development team locates popular, sought-after titles to publish and works with outside development sources to develop original entertainment software at affordable prices. Because demand has proven that add-ons are a tremendously popular category, the company has instituted a "policy of cooperation" with developers of successful gaming titles to work within established guidelines to produce the best software for the market. Under its CrystalVision Brand Software line, Micro Star Software licenses and publishes quality software titles for the gaming, productivity, and lifestyle market. With its Premier, Quality, and Value lines, CrystalVision combines high quality and covers all price points under $40 for the premium retail market. COMPANY MISSION
Micro Star Software is committed to providing the best gaming, lifestyle, and productivity titles to the consumer. Having built a solid reputation over the past decade, the company continues to publish and develop quality entertainment software that utilizes visually appealing graphics with high levels of functionality and interaction. The company will continue to serve the growing community of gaming enthusiasts at affordable prices. PRODUCT DEVELOPMENT
Our development philosophy combines a commitment to quality and affordability. By working with the most creative and innovative software developers in the business, Micro Star Software is fast becoming "The Developer's Choice." The company works with developers, in addition to a growing internal development team, to provide consumers with the best in gaming, lifestyle, and productivity titles. QUALITY CONTROL
The company has incorporated a "Quality Control" program to meet the high expectations consumers have come to demand. Micro Star's "commitment to quality" policy helps to ensure the best experience for the software gamer, helping to make game playing worry-free. Products are thoroughly tested and approved by Micro Star and an independent testing laboratory, and every effort is made to provide entertainment software that is superior in quality. TECHNICAL SUPPORT
The Micro Star Software support team is comprised of a knowledgeable staff dedicated to handling the technical needs of customers. From troubleshooting, installation, and launching problems to potential software conflict issues, the technical support department is an important and vital element in the company's overall mission to better serve the growing gaming market. MARKET DIRECTION
Micro Star Software will continue to expand its current add-on line. As a company, we are providing a tremendous benefit to the gaming enthusiast by extending the life of popular entertainment titles. Consumer demand has proven that add-ons are an explosive and successful category. The company creates exciting new product lines by staying abreast of leading edge technologies and incorporating them in the development process. In an effort to better serve the consumer, our product development department will continue to work diligently with software developers to build the best technological alliances possible. DISTRIBUTION
Micro Star Software currently sells its products through major computer and software retailers, consumer electronic stores, discount warehouse stores, toy stores, and bookstores. Distributors include Navarre, Ingram-Micro, American Hardware & Software, Beamscope, D&H, and Strata. FINANCIAL BACKING
Micro Star Software is a privately owned company. KEY EXECUTIVES
Stephen Benedict - Founder and President,
Mary Patik - Telemarketing Manager,
Christeen Burnett - Director of Human Resources,
Cal Millinor - Art Director,
Mary Ann Lewis - Customer Service Manager,
Emily Ponce - Production Manager, HEADQUARTERS
Micro Star Software
2245 Camino Vida Roble, Carlsbad, CA 92009
Tel: (800) 777-4228
Fax: (760) 931-4957
URL: www.microstar-usa.com
Email: sales@microstar-usa.com |
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